Pair your meat with Australia’s best craft beer

Did you know butchers in Victoria can sell up to 1.5L of alcohol with every purchase? That’s the equivalent of a 4-pack of beer.

Craft Cartel Liquor partners with Victorian butchers to provide them with the most unique, locally sourced craft beers to match with their meat. Plus all the tools to help sell the beer in store. Handpicked by our craft beer gurus, you won’t find these beers in mainstream bottle shops.

why sell craft beer?

Additional revenue stream
Upsell your customers
Make up to 50% profit on every case of beer sold
Tap into the hottest Liquor trend 



We work with Australia’s best craft breweries to select a unique ‘Beer of the Month’ for you to sell in store. Beers are chosen to complement the season, your produce, and most importantly because they taste great. 

$359 A MONTH

What’s included:

4 cases of fresh local craft beer at an excellent wholesale price
(4 x 24 cans/bottles)
A3 & A4 size ‘Beer of the Month’ posters
Free standing A4 plastic sign holder for counter
(first order only)
Tasting notes with food match suggestions
Digital artwork for your social media pages
Free delivery
100% money back guarantee
No lock in contract. Pay as you go. Cancel anytime

Terms & Conditions

Hawkers Rover Henty St Ale

Beer of the month – Hawkers Rover Henty St Ale

You will receive 5 cases

Wholesale Price
Single Bottle: $3.00

Recommended Retail Price
Single Bottle: $5.50
4-Pack: $20.00

  • ABV 4.3%
  • 375ML CAN


Hawkers Rover Henty St Ale fires off sharp, limey tropical fruit aromas and balances the hop load with a touch of caramel sweetness before serving up a faintly resinous bitterness.


Hawkers Beer launched in February 2015 but the company’s roots go back much further. Mazen Hajjar, the founder, started the Middle East’s first craft brewery back in 2006. By the time he left, his old company was exporting beer to 26 different countries including Australia. After one of his trips Down Under and while hawking beers, the decision to start a brewery in Victoria was made.


  • Beef burger
  • T-bone steak
  • Pork sausages

Want more info?

Please email us at or call 0416 070 049