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Hawkers Alter Ego East Coast IPA

  • IPA
  • ABV: 6.5%
  • 440ML CAN


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An exploration of two di!ering expressions using the same hop variety, Alter Ego is where East meets West and each has their say. New Zealand’s beloved Riwaka hop features in this East Coast IPA, letting the aromatics and flavours of the hop take the front seat.


Founded back in 2014 and launched in February 2015, the company has its roots much earlier. Mazen Hajjar, their founder, started the Middle East’s first craft brewery back during the July 2006 war between Israel and Hizbollah. By the time he left, his old company was exporting beer to 26 different countries including Australia. After one of his trips to Australia and while hawking beers in a Sydney suburb, the decision to start a brewery in Australia was made.


The name Hawkers was inspired by the street vendors that roamed Australia from the early days of the colony. Many early immigrants were hawkers as they needed little capital and skill to push a cart and earn a living. Their activities were critical for the health of many regional economies and they helped spread the colony further.

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