Spotlight on Urban Alley

  • ABV: 5.2 – 6.8%
  • 375ML CANS

What’s Included:

7 Beers From Urban Alley Brewing

2x Urban Alley Long Beach Dreamsicle Hazy IPA
2x Urban Alley Ruby Red Rye IPA
2x Urban Alley Dreaming of Summer Hazy Pale
1x Urban Alley Man Goes Nowhere Sour
1x Small Craft Cartel Glass

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Urban Alley Long Beach Dreamsicle Hazy IPA, 375ml Can, ABV 6.8%
Inspired by Orange Creamsicles and the prolific Kveik fermentations of the Long Beach Beer Lab (USA). This IPA has big, juicy hop fruitiness with a solid, malty backbone and a refreshing grassy finish. Heavy doses of unmalted grains make this so smooth and creamy you might forget it’s a beer.

Urban Alley Ruby Red Rye IPA, 375ml Can, ABV 6.4%
The Ruby RRIPA, Urban Alley’s red rye IPA, is a returning favourite, with the rye giving this beer a unique taste experience and full flavour, not to mention the distinctive beautiful deep red colour that gives it its name. At a solid 6.4%, it doesn’t shy away from packing a punch, but for lovers of IPAs, this is one not to miss.

Urban Alley Dreaming of Summer Hazy Pale, 375ml Can, ABV 5.2%
The Dreaming of Summer is a Strawberry Vanilla Kveik Hazy Pale. After the success of the Long Beach Dreamsicle, Urban Alley Have taken the Kviek yeast and used it to create this fun and fruity take on the hazy pale style. Landing at around 5.2% this hazy pale ale has strong strawberry and vanilla flavours that complement the hop presence.

Urban Alley Man Goes Nowhere Sour, 375ml Can, ABV 5.4%
This year has been full of haze and uncertainty, so Urban Alley thought you should at least enjoy your time at home while you go nowhere. A curiously aromatic sour ale, whirlpooled with Amarillo hops and dosed heavily with mango and passionfruit for its secondary fermentation. Confused yet? Good. Get used to it. If 2020 has taught them anything, it’s how to be resilient. Drink fresh and stay safe.


Urban Alley found its origins with 2 homebrewers in 2015, and has developed itself into a unique brewery creating sustainable craft beer on the doorstep of Melbourne’s CBD. Their signature blonde ale was the first step in developing and brewing a range of craft beers that channel the classic beer styles of brewhouses from around the world. Combining traditional recipes with new flavours and twists, urban alley earned no less than fourteen internationally recognised awards in their first year. The team at urban alley continues to develop a diverse range of craft beers that both excites and delights its drinkers, new and old.

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It all started innocently enough with a simple blonde ale. The year was 2015 and on the doorstep of the Melbourne CBD, in the docklands district to be precise, Urban Alley brewery was born.

Like so many breweries before them they had a love of beer from the outset. The approach to beer was steeped in time-honoured craft beer tradition; make beers that people will love to drink, packed with flavour but still easy to knock back.

When you drink at Urban Alley, the brewery only separated by windows to their 25 hectolitre brewhouse, the beers couldn’t be any fresher. What it does do is give you an insight into the process, care and precision it takes to make great beer.

The Brewpub is more than just a craft beer hall; their menu features modern interpretations of traditional pub classics. And it’s not just a stellar selection of beers on the menu either.

Ciders wine and a kick arse cocktail list mean that every palate is catered for.

In recent years the team has branched out into collaboration with awesome retailers such as Craft Cartel. The result is something unique, but all circling back to that simple ethos; great beer! 

So whether it’s a pale, hazy, golden out sour, Urban Alley has the beer for all occasions. Not sold? Crack one open and try for yourself. You won’t be disappointed!


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